When we list your property on the MLS it will also be automatically listed on top real estate websites like Realtor.com. Only properties listed on the MLS can be featured on this site. Your property will also be listed on numerous other popular online real estate sites like Trulia, Zillow, Redfin, etc. These sites (and many others) syndicate MLS listings, which will expose your property to the largest online audience available. This is extremely important considering over 90% of all property searches now start online.
Although all sellers have the same objective of selling their property for the best price in a timely matter, every situation is different. We offer flexible commission rates based on various factors such as the client’s needs, whether you will be purchasing another property, etc. In addition to flexible commission rates, we also provide superior customer service and will assist with every aspect involved with the sale of your property.
One of the biggest concerns many homeowners have when deciding to list their property with an agent is choosing the wrong one and being locked into a lengthy contract. Having to deal with an agent who has not lived up to your expectations and their promises can cost you valuable time and money. We are confident about the quality of our service however, if you need to cancel your listing agreement with us for any reasons simply notify us in writing 14 days in advance. If a contract is not pending or we are not currently negotiating the sale of your property we will cancel the listing agreement.
Pricing your property right is extremely important. Many homeowners price their property based on factors that ultimately have nothing to do with how a property should be priced. The condition of your property, location and the current real estate market will dictate your listing price. Performing a CMA (comparative market analysis) is the first step (of several) in determining the price range of your property. The real estate market has not fully recovered and property values can vary greatly depending on the location. This is where a knowledgeable agent can be helpful.
If you are not planning on marketing your property as a fixer upper the condition it is in will be an important factor when it comes to receiving the best price possible. It is difficult to sell a property that is cluttered, unclean and in disrepair. Buyers will automatically reduce the price of your property mentally due to the condition. We typically perform an evaluation prior to listing a property to advice sellers of any issues that may present a problem. We will then recommend what we think should be done based on your asking price and overall objective.
Selling a property is a major financial transaction and should be approached from a standpoint of knowledge. Hiring a real estate agent to assist you with the sale of your property is a wise decision. If you are not familiar with current market conditions and other key factors that play a significant role in getting your property sold quickly at the best price with minimum hassle, then you should not attempt to sell your home without an agent. Below are a few highlights of our listing service and some of the tasks we perform when selling your property.
If you are ready to list your property for sale and want to work with a team of customer service oriented agents, simply fill out our inquiry form by clicking here.
If you have any questions, click here.
The real estate market has not fully recovered so there are a number of factors to consider such as if this is the right time to sell, your property’s value, etc. To get advice by email, click here.
Using online valuation tools is now a popular way to find out a property’s value but most of them are incorrect. Get a free no-obligation property valuation report, by clicking here.
Selling a property in a timely manner involves various factors such as property condition, location and price, etc., in addition to selecting the right real estate agent. Selling a home in the Atlanta metro area requires knowledge of the current market conditions, which varies depending on the area and neighborhood. The real estate market has changed and now requires well-informed agents that can think outside of the box and produce results.
When you list your property with us, it is our job to make sure you understand all aspects involved with selling your house. We will initially meet with you to view your home, the neighborhood /area. We will also provide a comprehensive CMA (comparative marketing analysis) and speak with you about your situation as it relates to why you are selling. Once we have a clear view of your overall objectives we will give you our feedback on what we feel is your best course of action. If you decide to go ahead and list your property, we will suggest a listing price range in addition to performing a home evaluation review. Once a decision is made on the price and what home preparation is needed, we will then assist you with preparing your property (if needed), develop a marketing plan and list your property for sale.
Negotiating offers does not just involve the price, it also involves among other things, the purchase contract itself. For obvious reasons, the standard contracts used by buyer's agents (or any buyer) are typically written in favor of the buyer, therefore based on the offer and situation, specific stipulations usually need to be inserted into the contract to protect the seller. This is extremely important but many agents may forego negotiating certain parts of a contract due to fear of losing a potential buyer. However, if the contract is not in the best interest of the seller it must be addressed. Knowing how to put the right type of stipulations in a contract will diminish this issue. Ultimately, sellers should never enter into a contract if it puts them in a negative situation so losing a potential buyer should not be the primary focus.
We normally attend all closings with our clients to ensure the transaction goes smoothly and no unexpected issues arise. Although the closing attorney will work with you as it pertains to all the necessary documents and information required for the closing transaction, a few days prior to the closing date, we will go over whatever questions you may have to make sure you understand everything.
Flexible Commission Rates-
Easy Exit Listing Agreement-
Property Preparation Advice-
Listing Price & CMA Report-
Multiple Listing Service (MLS)-
When you list your property with an agent, it will be advertised on the MLS. For those who don’t know the MLS is used by all agents in Georgia to advertise properties for sale. Listing on the MLS is the most important and best exposure your property can receive. Over 80% of all properties are sold through the MLS therefore, it is crucial to have a detailed, eye-catching listing. Over 50% of MLS listings are incomplete and/or wrong. We make sure are listings are detailed and accurate with a well written description.
Marketing Your Property Online-
Targeted Online Marketing Plan-
We develop a online marketing plan specifically designed to attract buyers who are looking for properties in Atlanta online. Having a staff member with a background in traditional and online marketing gives us the ability to design marketing campaigns for each property we represent. One of several strategies we use is keyword placement. For example, each month a specific amount of potential buyers search online for homes to purchase in Atlanta. Every time someone searches google, yahoo, bing, etc., for any keywords relating to purchasing a home in Atlanta your property will appear in the search results.
Open House Luncheons-
Once we list your property for sale, we typically will hold open house luncheons for potential buyers to view your home. Unless you specify otherwise, we will have an open house periodically on weekends. We also like to provide hors d'oeurves and drinks during our open houses. This is a good way to give people who drive by an opportunity to tour the property. Remember 76% of potential buyers will ride by your property first before calling. We also combine our mobile marketing service with our open house events. Because we are able to obtain information on every person who expressed an interest in your property when they texted your property code, we can personally invite them to the open house.
We also use offline marketing strategies like our mobile marketing service, which turns a simple for sale yard sign into a powerful marketing tool. Studies show that before property searchers make contact by phone, 76% of them will drive by your property first. Every property we market is assigned a property code that will allow drive by searchers to automatically receive information on their cell phone by simply texting the property code on the sign. They will instantly get a response with a link that will direct them to a mobile website specifically for your property that will allow them to view property details, pictures, etc. We also receive the contact information of every person who makes an inquiry about your property via text messaging, which will allow us to immediately follow up, and answer any questions potential buyers have.
Text 4 Info Marketing-
Studies show that MLS listings with no photos are passed over in favor of listings with photos. The importance of photos in an internet picture driven world is now mandatory. Bad photos are also a major problem and potential buyers quickly look and move on to the next listings. As mentioned before over 90% of all buyers begin their property search online, therefore no photos, one photo and bad photos are unacceptable. All of these problems do nothing to grab a buyer’s attention as they are browsing hundreds of homes online. Sadly, this is a common issue we see all too often when searching through MLS listings. Properties listed on the MLS are syndicated to 1,000’s of real estate websites in a matter of days; in fact, this is how most of these sites (like Zillow and Trulia, etc.) obtain their property information. This is why we have quality pictures taken along with offering home preparation advice and assistance for every property we list. Studies show all of these factors make a big difference when trying to attract buyers.
Studies show that 78% of homebuyers find virtual tours to be very useful. According to the National Association of Realtors, the average online listing with a virtual tour receives substantially more views than listings without virtual tours. With more buyers shopping for homes on the internet, photos and virtual tours are a must. Video is very powerful and can act as the first walk-through for a buyer. The virtual tour is like having a 24/7 open house and saves time for the seller particularly if they are still living in the property and are not able to hold an open house as often as they would like to. Virtual tours are also helpful when it comes to social media. With just one click, the virtual tour can be submitted to popular social networking sites such as Facebook, Twitter, Digg, etc. It can also be emailed to prospective buyers. We will create a virtual tour for your property in addition to placing it on Youtube and having it indexed in the search results of Google and social media platforms.
Offers & Negotiations-
The Closing Transaction-